DISQUS

Brett Nordquist · 1 year ago

I'm a big Pepsi fan but this is absurd. Reminds me of the Wal-Mart blog from a couple of years ago. Pepsi can try to control the conversation but blogs like this will call them out and we'll take the discussion elsewhere. Great post.

tojosan · 1 year ago

Brett,
Thanks for the reply and stopping by. Yes, it really frustrates me.
Wal-mart got it wrong in a different way, but it smacks of control issues.

Helen Mosher · 1 year ago

Me too, with my farm of empty diet pepsi bottles at the ready. How else could I get those scores on Scramble?

And I was due for a "stuff Helen likes" post, too. I'll pass on the diet pepsi for now and give a shout-out to blankets.

tojosan · 1 year ago

Blankets FTW.

Josh · 1 year ago

We’re listening, Todd–and making efforts to do just what you are saying. The funny thing is that a colleague has actually shared your work with some of us internally. We think it is awesome and perhaps we could have more prominently featured that in the room (which we will do). We need to find a better way to aggregate and share fans’ passion for the company. Would love your thoughts on how we better do that. As for the Friendfeed room, it was never intended to live as a standalone communications platform for PepsiCo. It’s one of many “outposts” we have launched, and intend to launch going forward as part of our ongoing digital plans. We are actively taking in feedback from across the web and starting to join in on conversations outside of the room, which you may have noticed. On FriendFeed specifically, our goal for the room was to start a conversation about social media and PepsiCo. We do need to moderate comments to some extent to make sure profanity is removed. However, we do not moderate at all based on things we do or don’t like. Not all of the comments are positive. We are going to introduce more new voices into the room from inside and outside the company very soon. I agree that we need to be more engaged in fan-based communities beyond ones that are launched inside the company. You surely understand that this is a first step for us; and we are moving towards becoming far more open, inclusive, and “closer” to our consumers. We appreciate all you’ve done, and we are going to make a more concerted effort to let you, as well as others, know how appreciative we are.

DeksDaka · 1 year ago

Wow!!! Well all I gotta say is that you need to get on that real quick. Need anybody to talk about your Pepsi Products?

tojosan · 1 year ago

Ha Deks. I'd love if they'd hire me.

DeksDaka · 1 year ago

Right? I need a second job. I would love to work for Pepsi.

Dan Thornton · 1 year ago

I posted about this a few days ago with a comparison to Coke's loyalty rewards (which is also not as effective as it could be). And having seen this post, I've updated it to reflect what's happening now on Twitter and on blogs, as opposed to a restrictive FriendFeed room...makes for an interesting comparison - www.thewayoftheweb.net

tojosan · 1 year ago

Thanks for stopping by and for sharing your great post.

Dayngr · 1 year ago

Did you see Pepsi's suicide campaign? http://tinyurl.com/6c42c3 If Pepsi really wants to know what's going on they should take a look at http://www.summize.com/search?q=%23pepsi to get a feel for what people think about their recent ad campaign. Talk about tasteless.

tojosan · 1 year ago

Yes, the suicide ads is a big fail. I'd like to think that happen in isolation in a way. I'm willing to wager the main corporate folks would never have approved.

richpalmer · 1 year ago

I'm not a fan of Pepsi or Diet Pepsi (or most of the carbonated Pepsi and Coke brand products). Of course, I can't be. I have corn allergies. So... this fully and completely over-used ingredient in today's culture known as high fructose corn syrup gets a full thumbs down from me.

And, Diet Pepsi has Aspartame, which I personally choose not to ingest.

I favor Jones Sodas for easily obtainable soft drinks, but can only have two of their variety that I am aware: Jones Cola and Jones Root Beer. Other flavors have variants of my many food allergies that I cannot have. Sigh. I just wish Pepsi and Coke would get on the ball and offer more natural ingredients in the soft drinks, such as cane sugar (not the bleached white stuff that also causes most of us more troubles than we care to admit or are even aware exist).

My complete favorite soft drink is Virgil's Root Beer. But, it is too blasted expensive!

tojosan · 1 year ago

Thanks Rich for your feedback and comments about alternative soda options. :)

figmentations · 1 year ago

I noticed that about the room, too. I already unjoined the room for that reason and also because it was kind of boring. I'm a Diet Anything fan who's trying to quit, so maybe I'm not their target audience anymore anyway. Either way, for them to promise to add more 'open' features later kind of takes the wind out of the sails of their re-launch anyway, at least for me it did.

tojosan · 1 year ago

The point they missed in their reply isn't that they need more content creators in the 'room', but that the room should be open to any contributors.
Fear of legal problems is the least of their worries.

patrickd88 · 1 year ago

I'm kind of a Diet Coke guy, but kudos for the efforts all around.

tojosan · 1 year ago

It's more about how they act than the cola its self. Thanks.

Brady · 10 months ago

That is very interesting and funny You definitely made laugh. I am always searching for this kind of stuff. I will check here often for more cool stuff. continue with your speaking fearlessly!

Viajes Internacionales · 10 months ago

i luv your blog :), you are on my rss reader now

slots · 10 months ago

Launching a forum without any outside input.. is worse than not starting one at all. They say any news is good news, but the consumer is getting smarter.. and that isn't always true. I prefer Pepsi over all others. If Pepsi sees this blog, send the blogger a few cases of Pepsi and then open up the discussions to all.

sinci · 10 months ago

Pepsi folks have been talking about you online for quite a while now.

Frankloing Webin · 1 year ago

Are you not following the economy? Do you not understand that it takes staff and money to manage a completely open communications tool? Do you further not understand that Pepsi doesn't want your opinions or thoughts, all they want is you to love their product? And, by not letting you into their special room, are you going to stop?

For heaven's sake, get a life and stop thinking that your words matter to any but a group of about 30 people you know.

If you do something that moves the Pepsi needle, then you get their attention. Until then, you're just oen of the unwashed.

Remember what Steve Jobs said when he was hiring John Scully: What, you want to grow up knowing you sold sugar water your whole life?

Frankloing Webin · 1 year ago

Oooops, I got caught up in my words.

They don't care if you love their product, they care if you buy it.

Move THAT needle and they'll care . . . if you don't, they won't.